The marketing department at P&G is in overdrive. Sparkle toothpaste. It really does sparkle. A lot! Think pre-school gak in a tube. We left our 6
yo's dentist appointment with goody bag in hand filled with a sample size of Sparkle Fun toothpaste along with our choice of licensed character [Disney, of course] toothbrushes and
flossers. Not to mention two pink sparkly rings that Elizabeth Taylor might covet.
You pick your battles. It should be obvious that the rings are keepers.
My point here is that you don't need to read the [lengthy] list of ingredients to know that there are plenty of artificial sweeteners and colors needed to achieve that compelling sparkle.
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